Tech Challenges
Our team was requested to provide the client with a functional, reliable, SEO-optimized, and well-designed business website. To meet this goal, we had to deal with some challenges.
Firstly, we had to develop strategies for dealing with low leads and poor content and UI. Our specialists conducted an in-depth analysis of the website. Based on the data retrieved, we reconsidered and changed the marketing strategy, updated the list of keywords, and established the SEO optimization process. Our UI/UX specialist upgraded both company’s branding and general website design to reflect their expertise and strengths. In addition, we decided to expand the functionality through third-party integrations of emailing and analytical tools.
Secondly, our team had to work without suspending or terminating the website’s operation. Due to a significant number of current visitors, our client did not want to lose them while rebuilding and asked us to make changes to the working website. Thus, by acting creditably and cautiously, we reached great results without any outages and downtime during updates.
Finally, we had to introduce the ROI calculator on the website. This module is designed to encourage potential customers to start cooperation since it shows benefits backed by real numbers. Not breaking the general architecture and logic of the website, we developed an independent UI based on provided endpoints and a database. It allows users to view a data snapshot of the last 30 days by simply inserting the organization’s name.